Licenses nobody uses
Seats get purchased and logins get counted, but the workflow never changes, so the value never shows up.
AI Transformation · Change Management
AI that people actually adopt.
Most AI programs do not stall on the model. They stall on people, process, and ownership. Russell Innovation Group works on that gap: we redesign the work, build adoption in, and measure the result against a baseline.
Marine-Founded
Lean Six Sigma Green Belt
SAM Registered
CAGE 1ZQ50
UEI RCK1Q86TJ946
DoD-Aware Delivery
Why AI programs stall
Buying the tool is the easy step. The hard part is the change in how people do the job.
Pilots with no baseline
Without a number captured before launch, there is nothing to compare against later, and the program gets judged on enthusiasm.
Rules written at a distance
Guidance from people who have never used the tools either blocks useful work or misses the real risks.
How we work
One path from business problem to measured value, scaled to the size of the problem.
Discover
Start with the work
Stakeholder discovery, workflow and decision mapping, and use cases sized by value, feasibility, risk, and data readiness.
Design
Design adoption in
Role-based enablement, champion networks, and leaders aligned on the future state before launch.
Govern
Govern proportionately
Human approval, source grounding, auditability, and security built into the workflow, so the compliant path is the fast path.
Measure
Measure against a baseline
Active use in a named workflow, proficiency, time-to-value, and productivity, compared with numbers captured before launch.
Marine-Founded
Twenty years of
changing how people work.
RIG's founder, Brandon Russell, has spent 20 years in the Marine Corps fielding new equipment, data systems, and processes, and getting units to actually use them. RIG applies that discipline to AI, and builds the tools hands-on so the advice reflects how the technology behaves.
120 to 56 days
Engine repair cycle, across 11 Lean Six Sigma improvement initiatives
20%+
Gain in every positive climate category over a two-year change effort
Innovation Challenge
Notable Achievement, inaugural Marine Corps Innovation Challenge (2026)
What we offer
Most engagements start with the first. The other two keep the change safe and prove it works.
AI Transformation & Change Management
Which work changes, who owns it, what people need in order to trust the output, and how leaders will know it worked.
AI Governance & Responsible Adoption
Decision rights, human approval, source grounding, and records controls, including local and on-premises AI when the data cannot leave the building.
Applied AI & Analytics Builds
Prototypes and working tools that prove the approach in your environment. RIG builds what it advises on.